Lots of JoY in all varieties ✨

21/02/2025

Lots of JoY in all varieties ✨

Today the varieties of come out JoY . Wooow! Sorry if I say this alone... but only in the last few days I realized that this launch marks a new step on the ladder of things to accomplish that I had in mind for Nojolia 🪜.

We have been designing, drawing and prototyping jackets for a while now. First in my head, then some sketches, then some tests on fabric. Then we found that beautiful fabric ... then we thought about it some more and then now the time has come :)

"In 2016 I started with a sporty and funky line. This is what I was missing in the world of clothing. It's been almost 10 years. 🥹 crazy! We introduced the first big transformation when we started with the DENIM line. Models that have the same exact comfort as sweatpants, but are designed to accompany you to the office. We are still a little funky! We play with colors by combining different fabrics. We are open to new paths (even new problems 😅, because yes! each fabric brings with it new knowledge to acquire). We've had items with zips for a while now and now there are also buttons. Does it seem trivial? It is not for a production and a flow that are often difficult to calculate like ours.

So: A BIG COMPLIMENT to our two seamstresses Elisa and Silvia who now master the models, the machines and the workflow with such agility that we can introduce these new things and at the same time keep my mind quite calm ♥️ SO MUCH STUFF! Yes, because ten years ago I would not have slept for weeks having to introduce so many new things as we are doing now. And instead here we are. Together we go far!